It can happen in a moment. You step into a room or out of your door and in an instant, you are transported to another place and time without warning; you’re surrounded by memories. A scent has the ability to whisk you away and envelop you with images that you may not have thought of in years.

Science tells us that scent is our most powerful link to memory. According to Psychology Today, “The olfactory bulb has direct connections to two brain areas that are strongly implicated in emotion and memory: the amygdala and hippocampus. Interestingly, visual, auditory (sound), and tactile (touch) information do not pass through these brain areas. This may be why olfaction, more than any other sense, is so successful at triggering emotions and memories.”

As interesting as science can be, what matters most is that in no time flat, that beautiful Hawaiian Breeze scent just transported you back to a vacation you'll never forget.

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